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Some say that he emerged from a primordial soup made up of the blood, sweat and tears of generations of entrepreneurs that preceded him. That his knowledge is an encoding of everything learned before him about what it takes to survive in business and in life. All we know is that he is called the Sage.

The Sage knows that the sound of the big bang from the creation of the digital universe is still audible and that we are the pioneers and settlers in a wilderness conquered not by the plow and the rifle, nor by space ships and laser guns, but by mathematics and programs, by the brain and by abstract thought.

He knows that you have two ears and one mouth because you are supposed to listen twice as much as you talk and your words can build universes or be weapons of mass destruction.

He knows when he walks into a room if the ceilings are an inch lower than they should be.

He is able to discern that something does not feel right even when things appear to be going perfectly.

He is able to walk into a room and rapidly assess who and what has the most significant influence on the success or failure of the initiative and is a keen observer of behavioral traits that will inform his assessment.

He sees not by sight but sentience and anticipates with prescience.

He is a gunslinger.

He charts paths where none existed before.

He is a semiotician often communicating using signs with no physical referents, systems of signs that mean exactly what he wishes them to mean that describe worlds that function according to rules made up by their creator.

You may not know him but when he walks into the room something tells you that you should listen carefully to everything he says.

Can you succeed without him? Perhaps, but pray that he isn’t sitting on the other side of the table.

If he is on your side of the table he will take a bullet for you.

He knows that you are only the best until you get shot by somebody better so you must continuously evolve.

He will not “friend”, “like” or “connect” with you. He is a deep thinker and leader so he will certainly not “follow” you.

He will punch you in the face with the truth but then give you a hug.

He knows that he doesn’t know it all but he has cultivated an inner circle where he can get the answers he needs.

He knows the sweet taste of success and has experienced spectacular failure.

He says that there’s a difference between a failure and a fiasco. That a failure is simply the non-presence of success and he believes that any fool can accomplish failure.

But a fiasco, he believes, is a disaster of mythic proportions. A fiasco is a folktale told to others that makes other people feel more alive because it didn’t happen to them.

He knows this lesson all too well but more importantly, how to avoid repeating the class.

If he senses luke warm he will walk out of the room and never look back so if your hair is not on fire, don’t waste his time or your money.

He guides his actions with many adages but one of his favorites are the immortal words of Reese Bobby, “If you ain’t first you’re last” and the Sage is never last.